Ethics and Morals Essay Example | Topics and Well Written Essays - 1500 words

Morals and Morals - Essay Example It is respected by society, religion culture and family setting. Then again, morals is about the choices which we make. At the point when an individual makes a move with fits in with the cultural convictions and guidelines, that activity are respected to be moral. Ethics and morals are core values which help with offering headings to a person’s lead. Numerous now and again, individuals will in general make ends that will be of favor to them (Nietzsche, 4). It is basic for an individual to act and settle on moral choice consistently, in any event, while encountering a troublesome second. It is likewise critical to decide for a goals which will be reasonable for everybody since we will be obligated to our activities and deeds whether fortunate or unfortunate. A definitive objective of these cultural qualities is to improve the world a spot. The assessment of the great and the terrible of a deed depend on a few issues which relates to the estimations of profound quality in the ge neral public (Nietzsche and Arendt). The assumption of an issue by the whole network is a stressing pattern. An individual can be meek about criticizing a specific interminable cultural shades of malice, if the general public affirms it. It is contended individual missing at the case of an event ought not be permitted to consider on the issue. No lawful procedures in court would be a triumph on the off chance that we permit ourselves to be misdirected by this thought. Considerable estimates must be implemented to guarantee compliance of the law precisely. An individual can utilize his ability to learn the reality of the situation without essentially being an observer to an activity when it happened. A decision isn't passed dependent on alludes to that point in time. A decent adjudicator should accumulate successful and solid proof that will assist him with questioning an onlooker accommodation or to ignore wrong decisions made by the individuals who saw an incident of an occasion. P assing out judgment without ones nearness may be viewed as a component of egotism. In a good and moral viewpoint, it is fundamentally calling attention to what is correct or wrong and is absolutely satisfactory since it fits in with codes of morals. Our general public is inundated in dread of judgment that has been befuddled by a scriptural perspective. â€Å"Never judge and you won't be judged†. This methodology is entwined with tossing the quick stone. Hesitance to pass judgment on the good and bad lurks that there is no willfulness to a specialist. Anybody is responsible and liable to their deeds. Ascending of the issues of ethical quality even as an incidentally, is joined by showdowns to the people who impelled them. Numerous individuals will in general stay silent because of dread because of deficient hesitance, certainty and being conscience driven. The unobtrusiveness disposition of saying an individual isn't worth to judge is additionally an obstruction to the adjust ment to ethics and morals. This mirrors the likeness in people’s disposition and mindset. The individuals who put forth an attempt to maintain to respectability are viewed as wolves in sheep's clothing or sanctified in this way, they are underestimated. In this way, the massive shock and the mayhem in the endeavor to address specific fault on an individual, as opposed to censuring all activities or recorded propensities. One can get an understanding by reviewing on what Hitler did to Plato, Nihilism, Giacchino da Fiore, the French upset. Hitler was a viewed as killer, politically incredible and solid. His recorded attributes and foundation can't clarify precisely who he truly was and his general exercise of power towards people’

Examine the importance of Act III, Scene V Essay

Analyze the significance of Act III, Scene V. How might you direct the scene so as to underscore your understanding? Romeo and Juliet is a play of adoration and catastrophe. It is an incredible play whenever coordinated appropriately and is simple for individuals to comprehend. This is the reason I am composing this exposition on how I would guide one of the most significant scenes, Act III, Scene V. I will clarify the hugeness of this scene and how I would get over its significance. To comprehend this scene you have to know a little about existence of individuals in the sixteenth Century; for one thing the connection among youngsters and their folks was totally different particularly among the rich. The dad of the family anticipated that everybody should do what he said regardless of whether they oppose this idea. Likewise moms didn’t for the most part know their youngsters by and by as they recruited attendants to deal with them day in and day out and even with babies they employed a wet-nurture, which implies the medical caretaker had normally recently had a kid and would bosom feed the family’s kid. The mother and father had next to no to do with their youngsters. Despite the fact that they didn’t know their youngsters they despite everything orchestrated their relationships! The youngsters had nothing to do with the issue. A rich family would typically set up a marriage with another well off family. It was socially unsatisfactory for a rich individual to wed a needy individual. When hitched the spouse was relied upon to do whatever her significant other said and never answer back. On the off chance that she did the spouse would typically blow up and now and again physical. Just as pondering the sixteenth Century conduct I have to consider the significance to a cutting edge crowd. I figure a cutting edge crowd would identify with all the affection and sympathy in this scene. They would see the affection Juliet has for Romeo and feel frustrated about her since her dad is constraining her to wed another person. They will see the agony and enduring she is experiencing to get her dad to drop the wedding yet he blows up in light of the fact that they ought to do what he says and never answer back. The significant thing when attempting to coordinate the scene is to underscore the part the cutting edge crowd would identify with. I would do this by making the scene extremely sensational and make the entertainer playing Capulet push Juliet around just as talking boisterously, perhaps in any event, yelling. I would likewise have the entertainer playing Juliet cry and cry, get down on her knees and make it seem as though she is asking. Different characters, Lady Capulet and the Nurse would be attempting to keep down Capulet, however would grovel away when he addresses them. This should show the crowd that Juliet is frantic and will exhibit how forceful Capulet can be. Just as contemplating the chronicled setting and the contemporary pertinence we have to think about the character advancement. In this scene we discover things out about the Capulet family we never knew. The characters appear to change, for instance Juliet begins the scene upbeat as she has quite recently that night culminated her union with Romeo. This joy is indicated when she says, â€Å"Nightly she sings on far off pomegranate tree. Trust me love it was the songbird. † This shows she is glad and being sentimental. As the scene proceeds with she changes from being glad to self-destructive in light of the fact that she is being compelled to wed Parris. â€Å"If all else come up short, myself have capacity to bite the dust. † This implies in the event that she can't defer the marriage she will murder herself. Another character that changes is the Nurse, as in the start of the scene she helps Juliet conceal Romeo when Lady Capulet strolled in. She stated, â€Å"Your woman mother is going to your chamber. † This shows the medical attendant needs to help and gives Romeo time to escape through the window. The Nurse does attempt to stand up for Juliet against Capulet however throws in the towel when he yells at her. Directly toward the finish of the scene the Nurse abruptly changes and says, â€Å"I think it best you wedded with the province. † The Nurse has now chosen not to back Romeo and Juliet’s love and advised Juliet to wed Parris and disregard Romeo. She does this since she understands that Juliet has no other option. We additionally learn things about the characters. We discover that Capulet has an exceptionally short circuit and gets extremely irate as he anticipates that his family should do whatever he says. He was offended that Juliet replied back by saying she would not like to wed Parris. â€Å"Hang thee youthful stuff, defiant bastard! † This demonstrates how forceful Capulet gets. Likewise, Capulet and Lady Capulet’s marriage is appeared from an alternate perspective as we see that Lady Capulet doesn’t face her significant other and does what he says. â€Å"Here comes your dad, let him know so yourself, and perceive how he will take it at your hands. † This outlines she won't denounce her significant other and encourages Juliet to disclose to him herself. This is demonstrating that Capulet runs the relationship. We likewise discover that Romeo and Juliet’s relationship is juvenile as they continue adjusting their perspectives on significant things, for instance â€Å"Therefore stay get, thou need’st not to be gone. † This demonstrates their adolescence and that they don’t comprehend the outcomes of their activities. This scene is a defining moment in the play as Juliet is upset since she is being compelled to wed Parris and feels everybody has surrendered her. She accepts the main way out is to end her own life, so she goes to the Friar for help. This is huge in light of the fact that the Friar is the person who gives her the dozing mixture and advises her to take it the night prior to her union with Parris. Taking the resting mixture inevitably prompts the passing of Romeo and Juliet. I think the end isn’t very inescapable on the grounds that you don’t realize that Romeo wouldn’t get the message from Friar Lawrence and believe that Juliet is dead, at that point take the toxic substance when he sees her in the tomb. On the off chance that everything went to design, Romeo would have realized she was simply in a profound rest and afterward live respectively beyond Verona. Be that as it may, the manner in which this scene finishes and a portion of the language in this scene makes a sad end more probable. There is a ton said in this scene that would recommend the play would end in catastrophe. As Juliet is told she will wed Parris, this confounds everything for Juliet as she as of now has a spouse. It causes her to feel self-destructive on the grounds that Romeo has been ousted and now she needs to wed Parris. On all that her mom and Nurse relinquish her. â€Å"Talk not to me, for I’ll not talk a word. Do as if shrink, for I have finished with thee. † This causes us to think something unfortunate will happen soon. We likewise accept that it will end in disaster on account of the manner in which the play has been organized. The play begins with the introduction, which says, â€Å"The frightful section of their demise checked love†¦ † This expresses it will end deplorably. Juliet says, â€Å"Methinks I see thee now however workmanship so low, as one dead in the base of a tomb. † The two darlings separate subsequent to making statements like this, which recommends they will never observe each other again. This all focuses to something very similar, a grievous end. This likewise changes the tone of the play on the grounds that in the scene previously, the mind-set was extremely cherishing and cheerful as Romeo and Juliet got hitched. This mind-set remained toward the start of this scene. â€Å"Look love, what desirous streaks do bind the cutting off mists I there east. † This shows Romeo being sentimental to the ladies he adores. The sentiment is likewise appeared in the structure of the sentences by measured rhyming. It makes the sentences stream and sound lovely. This shows love and satisfaction. At that point when Juliet’s mother enters the state of mind changes from cheerful and wanting to hopelessness and distress. Juliet’s begins to beg her mom yet she won't tune in. At the point when her dad enters the state of mind turns out to be emotional, as Capulet was by and large exceptionally forceful. This is appeared by cruel, merciless language, â€Å"Or I will drag thee on an obstacle there. Out you green †infection flesh. † This shows his outrage and animosity. The mood has likewise transformed, it is currently exceptionally sharp and smart to show the displeasure he has towards her. We likewise observe Juliet arguing to her dad, â€Å"Good father, I implore you on my knees, hear me with tolerance, yet to talk a word. † She argues and argues. She is stressed and loaded with despair. Toward the end she discusses slaughtering herself, this is how much the mind-set has changed. Shakespeare has introduced a few types of adoration in this scene and different subjects, similar to destiny. The types of adoration introduced in this scene are youthful love, which Romeo and Juliet have for one another. This sort of affection has blinded them and all they consider is one another. They don’t consider their activities. Additionally we are demonstrated the adoration among Juliet and the Nurse, which resembles a mother and little girl love. The Nurse causes Juliet and attempts to offer the best guidance she can. I think Shakespeare needs the crowd to infer that adoration is solid and that individuals should battle for affection. He may likewise need them to acknowledge how a few families can repudiate their youngsters since they love, in their eyes, an inappropriate individual. The other topic, destiny is a significant part, as though it was intended to be they would be fine and nothing would turn out badly except for things turn out badly for Romeo and Juliet. So it appears destiny is against them or destiny has just foreordained their demises. On the off chance that I was coordinating the creation of Romeo and Juliet I would teach the entertainers to play their parts significantly and over state things of significance e. g. I would make the entertainers playing Romeo and Juliet be over friendly to one another toward the start of this scene. I would enlighten the crowd regarding the sixteenth Century life and conduct, so they would have the option to comprehend the foundation better. I would clarify that the dad anticipated that everybody should do what he said. Additionally I would clarify about the wet-nurture and the bond among her and Juliet. I would do t

How to Choose the Right Essay Samples For Introductory Sentences to Sentences for Essay Applicants

How to Choose the Right Essay Samples For Introductory Sentences to Sentences for Essay ApplicantsOne way of preparing for an essay or exam is to check samples of introductory sentences to sentences for essay applying to collegians on their subject. There are hundreds of different samples, but how do you choose the right one?Some of these will show you the most common mistakes that can occur when writing and therefore help with grammatical correctness. Others will include short exercises to practice the proper use of the language. Some even go as far as including sentence examples of beginners using the correct form of a word, which may be something they have never used before.Essay samples of introductory sentences to sentences for essay applying to collegians are not enough by themselves. It is best to practice those samples before trying them in the real essay or test. Even so, there are still many things to learn about grammar, as there are always new developments, such as the di fferent ways to spell words. So, it would be best to practice writing essays and other types of essays using those samples as well.By taking time to view these samples, you are helping yourself in two ways. First, you are helping yourself to learn the rules of writing. Then, by practicing with those sample essays, you are helping yourself with the ability to pronounce correctly. Some of the better essays we read are those that incorporate some foreign words and is filled with alliteration and correct pronunciation.Another way you can help yourself in your ability to speak correctly is to write in proper spelling and grammar. Avoid using any spelling or grammar errors when using sample essays as a guide. Writing correctly is something you should be doing anyway, so why add to it by writing incorrectly in the middle of a test or essay? It's just counterproductive.When you use samples of introductory sentences to sentences for essay applying to collegians, they are perfect examples for the essay or the exam. They are made to show how to speak correctly, using proper grammar and proper spelling. If you take the time to look through them and practice writing in your own style, you will notice a difference right away, without ever having to write or take an exam.Check your essay regularly, and don't be afraid to rewrite it in any style that you like. You may not find yourself using an English composition book, but consider looking at several essay and composition books and even look at magazines and newspapers online. This will give you an idea of what some of the other styles are.Essay samples of introductory sentences to sentences for essay applying to collegians will be necessary if you want to prepare properly for your tests or essays. But, taking time to review those samples can really help you with your writing, both when writing for essays and when writing for an exam. In a few minutes, you will have a quality essay ready for your subject.

Private and Public Spheres in Sociology

Within sociology, public and private spheres are thought of as two distinct realms in which people operate on a daily basis. The basic distinction between them is that the public sphere is the realm of politics where strangers come together to engage in the free exchange of ideas, and is open to everyone, whereas the private sphere is a smaller, typically enclosed realm (like a home) that is only open to those who have permission to enter it. Key Takeaways: Public and Private Spheres The distinction between public and private spheres dates back thousands of years, but the key contemporary text on the topic is a 1962 book by Jà ¼rgen Habermas.The public sphere is where the free discussion and debate of ideas occurs, and the private sphere is the realm of family life.Historically, women and people of color have often been excluded from participation in the public sphere in the United States. Origins of the Concept The concept of distinct public and private spheres can be traced back to the ancient Greeks, who defined the public as the political realm where the direction of society and its rules and laws were debated and decided upon. The private sphere was defined as the realm of the family. However, how we define this distinction within sociology has changed over time. Sociologists’ definition of the public and private spheres is largely a result of the work of  the German sociologist Jà ¼rgen Habermas, a student of  critical theory  and  the Frankfurt School. His 1962 book,  The Structural Transformation of the Public Sphere, is considered the key text on the matter. Public Sphere According to Habermas, the public sphere, as a place where the free exchange of ideas and debate happens, is the cornerstone of democracy. It is, he wrote, made up of private people gathered together as a public and articulating the needs of society with the state. From this public sphere grows a public authority that dictates the values, ideals, and goals of a given society. The will of the people is expressed within it and emerges out of it. As such, a public sphere must have no regard for the social status  of the participants, be focused on common concerns, and be inclusive—all can participate. In his book, Habermas argues that the public sphere actually took shape within the private sphere, as the practice of discussing literature, philosophy, and politics among family and guests became a common practice. As men started engaging in these debates outside of the home, these practices then left the private sphere and effectively created a public sphere. In 18th century Europe, the spread of coffeehouses across the continent and Britain created a place where the Western public sphere first took shape in modern time. There, men engaged in discussions of politics and markets, and much of what we know today as laws of property, trade, and the ideals of democracy were crafted in those spaces. Private Sphere On the flip side, the private sphere is the realm of family and home life that is, in theory, free of the influence of government and other social institutions. In this realm, ones responsibility is to oneself and the other members of ones household, and work and exchange can take place within the home in a way that is separate from the economy of the greater society. However, the boundary between the public and private sphere is not fixed; instead, it is flexible and permeable, and is always fluctuating and evolving. Gender, Race, and the Public Sphere Its important to note that women were almost uniformly excluded from participating in the public sphere when it first emerged, and so the private sphere, the home, was considered the womans realm. This distinction between the public and private spheres can help to explain why, historically, women had to fight for the right to vote in order to participate in politics, and why gender stereotypes about women belonging in the home linger today. In the United States, people of color have been excluded from participating in the public sphere as well. Though progress in terms of inclusion has been made over time, we see the lingering effects of historical exclusion in the over-representation of white men in the U.S. congress. Bibliography: Habermas, Jà ¼rgen. The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society. Translated by Thomas Burger and Frederick Lawrence, MIT Press, 1989.Nordquist, Richard. â€Å"Public Sphere (Rhetoric).† ThoughtCo, 7 Mar. 2017. https://www.thoughtco.com/public-sphere-rhetoric-1691701Wigington, Patti. â€Å"The Cult of Domesticity: Definition and History.† ThoughtCo, 14 Aug. 2019. https://www.thoughtco.com/cult-of-domesticity-4694493 Updated  by Nicki Lisa Cole, Ph.D.

Sand Grouse Hydration Packs Executive Summary - 1703 Words

Jace Orio 4-11-15 Business Marketing Mr. Ramos Sand Grouse Hydration Packs Executive Summary The Sand Grouse company is preparing to launch a new line of hydration packs called Sand Grouse Hydration Packs. Although the market for hydration packs is maturing we believe our product is something special that customers haven t seen before. Sand Grouse’s slogan is â€Å"Get Outside and Hydrate† indicating that the company offers more than just a normal product but something that can always travel with you during your active lifestyle. Sand Grouse will target similar markets. Most of the markets being targeted will be markets where the consumer is active but also where the consumer is concerned with the environment. The primary†¦show more content†¦First-Year Objectives During the first year on the market, Sand Grouse Hydration Packs aim to achieve a 5 percent share of the hydration pack market, or approximately $100 thousand in sales, with break-even statues achieved in the final period of the year. With an average retail price $39.99, that equates with a sales goal of 2,500 packs. Second-Year Objectives During the second year, Sand Grouse will introduce a new hydration pack, including other variations of the new bag as well as the first. The second-year objective is to double our sales from the first year, to $200,000. Issues In lunching this new brand, the biggest issue I see is the ability to establish brand awareness as well as a strong brand image. Sand Grouse will invest in nontraditional and traditional promotion to accomplish the goals we have set. As a company we would also like to spark a word of mouth interactions between our costumers as well as

Bullying in the National Spotlight - 2365 Words

As a young man growing up, I have had my share of hardships and difficulties with bullies and being bullied. My personal experiences of bulling started early in middle school and continued throughout junior high and high school. Given a small frame and statue, classmates would often create pranks targeting me. The pranks didn’t the start out as f bulling; name calling started early on my school career. Names such as four eyes, studderbox, nerd, mute, Steve Urkel, were just some of the many names I endured while in school. Entering high school as a freshmen was one of the most enjoyable and traumatic times as a young man. Going into high school with a new attitude, I thought the bulling was over. By the second week of school, I found†¦show more content†¦Jonathan Martin’s frustration stemmed from one and half football seasons of bullying and taunting from some of his teammates which had gone beyond the player hazing that sometimes occurs in NFL locker rooms (2 013). Rookie hazing is seen as a rite of passage in the National Football League teams. Stuart (2013) argues that athletic hazing is about team self-governance and is a potent tool to create a team hierarchy through fear and intimidation. She also argues that athletic hazing is part of maintaining masculinity and is perceived as a rite of passage to masculinity Looking at her analysis of hazing as the physical and psychological abuse of younger team members are by those who are more senior is humiliating but dangerous (Stuart 2013). Butryn (2003) prompted that intimidation, bullying, humiliation, and sexual violence are all intertwined into an acceptable template for male masculinity behavior. Waldron and Kowalski (2009) study of collegiate athletes resulted in athletes reporting engaging in risky, hazing behaviors because of the sport and the desire to be accepted by teammates encouraged hazing. 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Customer Experience Management of ALDI †MyAssignmenthelp.com

Question: Discuss about the Customer Experience Management of ALDI. Answer: Introduction This is a report, which will depict thecustomer experience management of the organization named ALDI. The retail global market scenario is changing at a rapid arte and there is no loyalty among the consumers for a particular brand. The consumers are looking for best deals and supermarkets that are able to provide them with the best experience. ALDI is one such organization, which has gained popularity in the market due to the competitive prices and the level of service the hard working employees in the organization provide to the consumers (Peterson, 2016). The report will highlight different consumer personas, the research tools, surveys, interviews, customer-mapping experience, and competitor analysis of two rival companies named ALDI and Woolworths. Background ALDI is a German retailer of grocery chain, which started in Essen in the year of 1913. The organization expanded its business to Australia in the year of 2001 and initially its growth was slow as they faced heavy competition from the already established companies in the market. Woolworths and Coles have been the market leaders in the industry but the growth of ALDI in the past decade has been commendable as it was able to capture a huge amount of market share. This has been possible for the organization because of their aggressive marketing strategy, backward integration and customer experience management. The organization has been able to provide the customers with high quality of products at cheaper prices. These have facilitated in providing them with competitive advantage in the market. Thus, the organization will be able to maintain their long-term sustainability in the market (Welcome to ALDI, 2017). Customer Personas Innovator, relationship and analytical are the consumer personas that has been chosen for highlighting the perspective of the customers. The personas that are social and interactive can be acknowledged as relationship type. These types of personas are more focused on social interaction and they are not interested in the specification of the product. Thus, ALDI will have to use aggressive strategy for marketing if they want to grab the attention of this type of consumers. ALDI will have to use more promotional events and advertisements to grab the attention of these types of consumers. Moreover, the use of social media is also feasible for pursuing this type of consumers, as their level of social interaction is more (Schfer Klammer, 2016). The next type of personas can be acknowledged as the analytical personas and they pay more attention to their past experiences. They judge products based on the standards that have been developed in the market and they always set a benchmark before choosing a product. Thus, products that have been differentiated will have minimum affect on this consumer types. Thus, the products developed by the organization will have to meet all the industry standards as they will have a tendency of comparing the product with the other similar products in the market. Therefore, tradition marketing methods will be best suited for this type of personas as they have the tendency of evaluating the product by keeping in mind the industry standards. ALDI is known for providing their products under their own brand name. The qualities of the products they offer are similar to that of other competitors in the market but are priced cheaper. Thus, by maintaining the industry standards the organization will be able to retain these consumers (Vossen, Becker Kraume, 2017). The final type of personas that will be discussed are the innovators that are independent and flexible. They have a completely different kind of personality when compared to the previous kind of personas and can be easily pursued to grab their attention. The important factors for grabbing the attention of this type of consumer personas are creativity and innovation. Moreover, they prioritize these factors over any other features of the product. Thus, innovation in product promotion and product development is the key to acquire these kinds of consumer personas. According to various surveys, it can be said these kinds of consumer personas are eager to try out the new products that are launched in the market. Therefore, the organization has the best opportunity of grabbing the attention of this type of consumers as they are launching a new product in the market. Thus, the product should have a unique selling proposition with affordable price, which will enable them to grab the attention of the consumers in the market (Schfer Klammer,2015). Research Tools The research tools that are used for enhancing the experience of the customers are as follows: Mobile customer support: The internet consists of huge amount of information and most of the available data is irrelevant. Thus, providing consumer support is a suitable option for the organization as they prefer using mobiles. This will enable to provide a better experience to the consumers (Hamka et al., 2014). Omni channel support: The organization will have to provide the consumers with more options of communicating with the organization. Thus, the consumers will be able to choose their convenient mode of communication for conveying their grievances and queries to the organization. Thus, this will facilitate in providing the consumers with better satisfaction level (Verhoef, Kannan Inman, 2015). Social media support: The popularity of social media has increased rapidly and it has presented the consumers with the opportunity of interacting and giving suggestion to the organization. This will help to maintain transparency among the organization, which in turn will help in providing g the organization with better consumer experience (Fan Gordon, 2014). Self-service management: there are some general queries among the consumers, which will have to be provided on the website of the organization. This will help to save a lot of time for the consumers in the market. Live chat: live chat will help tom provide information to the clients according to their specific needs and wants. Thus, the organization will be able to provide the exact requirement according to their desired needs. Customer Interview Q1. What according to you is customer experiencemanagement? First Customer: The first customer stated that customer experience management is a strategy to measure the tracking details of the customers. The tracking can be of anything that is what product they are buying, what pricing range they prefers and what are the factors that attracts them to come for the next time. Second Customer: The second customers stated that organize every interaction between a customer and the organization is the major functionality of customer experience management. This interaction can be through social media or personal messages. Third Customer: According to this customer considering both conscious and subconscious perceptions of the customers for managing the relationship is the customer experience management. Company should address their nature to attend each customer and liable to make their experience worthy enough to attract them for next purchase. Fourth Customer: This customer believes that delivering exceptional service at every touch point with the customer is the major concern of an organization. It can be addressed as the sum of all the experiences a customer has with a business during their tenure time. Fifth Customer: The quality of an individual experience regarding the companys attitude towards their customers, quality of the products and the innovation they make for attracting the customers is important aspect for customer experience management. Q2. Do you think it customer experience management is important? First Customer: According to the first customer, product specification is most important and thus he believes that tracing products details and their buying behaviour will help them in maintaining and enhancing their customer base. Second Customer: This customer stated that customer experience management is important throughout the customer lifecycle as this will provide customer retention and profitability to the organization. Third Customer: This customer stated that customer experience management is important as it strengthen brand preference through differentiated experiences. This customer also believes that this management process improves customer loyalty and creates advocates. Fourth Customer: The experience management is crucial for an organization as it boost revenue with incremental sales from existing customers. It is also believed by this customer that if the existing customer gets satisfied, they can generate new sales from word of mouth. Fifth Customer: The different the experience provided by an organization to their customers, the greater will be the assurance that a customer will understand why that company is different from their competitors. Q3. How ALDI provides you customer experience and are you satisfied? First Customer: ALDI provides limited range of products that allow customer of every income group to purchase things from their organization. They also update their products and service initiatives through social media sites in order to update their customers. Second Customer: The quality of the products that ALDI is of premium quality and the price are also of reasonable price range. They also denies to store branded products like Coca-Cola that overlooks the ethical business procedures. Third Customer: The most important thing that ALSI always recruited good and talented employees. This customer believes that the way staff behaves with customers is an important factors and that is followed by ALDI. Fourth Customer: They have innovated not only their products but also their packaging. About 95% of ALDIs products are private label and these labels are eco-friendly. Thus, this customer believes that their products are less harmful to planer earth. Fifth Customer: This customer like that way ALDI tracks the information of their customers. They greet all the customers individually with the ongoing offers to attract all their customers. Existing Customer Data This figure shows that ALDI is the provider of best customer and the level of satisfaction of the consumer is the highest. When compared with the other competitors, the study suggests that Woolworths being the market leader is providing the consumer with least satisfactory service. Woolworths and Coles have the majority of the shares in the market in Australia but they are way behind in customer satisfaction level. However, ALDI is lagging behind in the variety of the products they are offering and so they will have to extend their product line to incorporate more products in their product line. The organization is growing at a rapid rate and extending of their product line will facilitate in acquiring more number of consumers. Moreover, the organization has the scope of improvement in the field of customer satisfaction and makes use of the above-mentioned tools. These tools will assist in providing better customer relationship management in to the organization (Anderson, 2015). Customer Map The customer experience map is used to depict the experience of consumers before, during and after the purchase of the product. The first mapping stage includes the experiences before the procurement. This will consist of need generation and initial consideration, which will highlight the need of the consumer and the options the customers have. The second mapping stage will include engagement and evaluation; the customer will engage in conversation with the service provider and evaluate the options. The final stage will include the moment of purchase, delivery installation and usage, which will depict the overall experience of customer from purchasing of the product until the usage of the product (Stringfellow, 2017). Relationship These personas will choose the products depending upon the relationship with the staffs and the organization. The consumer bought the product launched by the organization without any hesitation. However, the employees had to engage in conversations with the customer to convince her to purchase the product. The customer had a relatively satisfactory experience before the purchase of the product and felt that her need has been recognized in a proper way. During the purchase of the product the level of satisfaction among the consumers was good as she was able to evaluate the products in an effective way with the help of the staffs. However, the experience after the purchase of the product was not satisfactory for the customer as it could fulfil her explanation (Rahimi Kozak, 2017). Innovator The staff did not have to pursue the client to buy the products and they brought the product without any convincing from the staff. The experience of the consumer before and during the procurement was satisfactory. On the contrary, there consumer was not happy with product quality which could not meet the expected requirements. Analytical The consumer critically analyzed the product, which were accompanied by a lot of questions. This was the toughest of the consumers and the staff had a hard time in convincing the consumer to make the purchase of this product. However, the consumer was not satisfied with the reasoning provided by the staff and not at all happy with the quality of the product. Thus, the customer experience map shows that the consumer was not happy with the quality of the product. Conclusion Thus, it can be concluded from the report that the organization will have to pay more focus on the changing the quality of the product they are offering. Customer experience management is one of the major factors in providing the organization with competitive advantage in the market. This will enable the organization to identify their weaknesses and the shortcomings which will help in improving the business model. The organization will have to pay more focus on the different types of the consumer personas to educate their staffs of dealing with them in better way. Thus, it can be concluded that the customer perspective will vary depending on the personas. References Anderson, E. (2015).Aldi and Lidl named world's top brands for shopping experience.Telegraph.co.uk. Retrieved 10 November 2017, from https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11983715/Aldi-and-Lidl-named-worlds-top-brands-for-shopping-experience.html Chung, F. (2015).Australias best supermarket revealed.NewsComAu. Retrieved 10 November 2017, from https://www.news.com.au/finance/business/retail/the-supermarket-switch-is-on-as-aldi-takes-top-award-in-customer-satisfaction/news-story/3ce35413bb26d01118190010c9cb0916 Fan, W., Gordon, M. D. (2014). The power of social media analytics.Communications of the ACM,57(6), 74-81. Hamka, F., Bouwman, H., De Reuver, M., Kroesen, M. (2014). Mobile customer segmentation based on smartphone measurement.Telematics and Informatics,31(2), 220-227. Peterson, H. (2016).Aldi is fixing is biggest weakness - and that should terrify Whole Foods.Business Insider. Retrieved 10 November 2017, from https://www.businessinsider.in/Aldi-is-fixing-is-biggest-weakness-and-that-should-terrify-Whole-Foods/articleshow/50702061.cms Rahimi, R., Kozak, M. (2017). Impact of customer relationship management on customer satisfaction: The case of a budget hotel chain.Journal of Travel Tourism Marketing,34(1), 40-51. Schfer, A., Klammer, J. (2015). Service-Dominant Logic in PracticeUsing Online Customer Communities and Personas.Marketing Review St. Gallen,32(5), 90-96. Schfer, A., Klammer, J. (2016). Service Dominant Logic in Practice: Applying Online Customer Communities and Personas for the Creation of Service Innovations.Management (18544223),11(3). Stringfellow, A. (2017).Ultimate Guide to Customer Experience Mapping: How to Map the CX from Start to Finish.NGDATA. Retrieved 10 November 2017, from https://www.ngdata.com/creating-a-customer-experience-map/ Verhoef, P. C., Kannan, P. K., Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing.Journal of retailing,91(2), 174-181. Vossen, G., Becker, J., Kraume, K. (2017, November). Towards Efficient and Informative Omni-Channel Customer Relationship Management. InAdvances in Conceptual Modeling: ER 2017 Workshops AHA, MoBiD, MREBA, OntoCom, and QMMQ, Valencia, Spain, November 69, 2017, Proceedings(Vol. 10651, p. 69). Springer. Welcome to ALDI. (2017).Aldi.com. Retrieved 10 November 2017, from https://www.aldi.com/

The Walt Disney Company and Diversification Essay Example

The Walt Disney Company and Diversification Essay Disneyland and Citigroup Vanshika Vanshika. [emailprotected] edu. in (0-8098530866) â€Å"For a company that has taken its original or main business as far as it can go, diversification as a means of channeling surplus resources should certainly be considered. For a company that has not yet developed its main business to the full potential, however, diversification is probably one of the riskiest strategic choices that can be made. – Kenichi Ohmae, Former Head of McKinsey Co’s Tokyo Corporate diversification refers to companies pursuing several unrelated lines of businesses as a strategy for reducing business risk without (hopefully) affecting returns. Diversification has its own benefit for the companies some of which can be strategic while others may be purely financial in nature. There are a few reasons why companies choose to diversify – 1. Synergy – When companies merge, they can best utilize their resources to reduce operating costs. Better managem ent practices from a high end to low end can be shared in business for overall growth. Through pooled financial resources and risks, efficiencies can be enhanced. 2. Market Power – There is high chance of an increase in market share with two companies coming together but it may not result to increased profits. 3. Profit Stability – With core business being seasonal, it ensures that other business could lead to better stability in terms of corporate profits. 4. Financial Performance – It improves as the core business sustains itself on its money making ventures and utilizes that cash flow to form new ventures that cause additional profits. 5. Growth – It is a principle reason for diversification which is quick due to pooled in technology and experience. It definitely makes more sense to diversify when the core product line has an uncertain future. Also, it indicates that the market risks get spread with diversification. History has shown success is not guaranteed with diversification. While companies like GE successfully diversified, making turbojet engines to healthcare products, many others like Citigroup failed miserably at their attempt. This article takes a couple of examples from the corporate history for better understanding of the issue. We will write a custom essay sample on The Walt Disney Company and Diversification specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Walt Disney Company and Diversification specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Walt Disney Company and Diversification specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Walt Disney Company Disney means much more to its customers than just the amusement parks, movies, TV shows or books. Disney is the seamless synergies of its crazily diverse businesses. Their thoughtful diversification strategies have built them loyal customers, even the smallest ones, for whom there is no substitute to Disney products. They began diversifying very early from 1930s. They diversified from movies and cartoons into music. Their synergistic diversification of utilizing the best of technology in market to their benefit created a tremendous impact on the world of entertainment and motion pictures. They came up with the theme park concept which is the synergy between diverse businesses. Disneyland was far ahead on Porter’s philosophy of the attributes present in successful diversification efforts. What they did not lose while diversification and ultimately helped them being successful in diversification were their features. First, ‘Control‘over their characters that they retained. ‘Leadership’, which was quite innovative helped them focus on synergies. Hence, Disney understands diversification properly. Their creative use of diversification holds the potential of building a huge amount of shareholder value. Citigroup The combination of Citicorp and Travelers Group to form Citigroup had its set of downfall of the merger. Loss of synergies due to restructuring of Citigroup led to competitors of each individual group not participating with them. There was also lack of guarantee that the new relationship would work better and in their favor. Due to ethical dilemma to share the database of each other’s customers’ history, it perceived high risk. It was important to not misuse the customers’ profile and asset information to avoid diseconomies of scale. Another pitfall came from the conflicts in the interests of the two individual companies where they incurred huge losses on big money making deals due to less profitable customers. A significant loss in efficiency due to product bundling makes us rethink about it. Each company may have had better pre-merger prices of their business which could have attracted more customers rather than post merger price which would be high due to additional switching costs. Lastly, the Chiefs from different branches may have different goals and opinions to make it big. The discomfort in case of Citigroup during the formation of new co-CEOs likely led to an advantage to their competitors. Thus, we have seen two cases above illustrating benefits and downfalls of getting into the idea of diversification. It may not be right to say that diversification will always guarantee a success or a failure but it is restrained to a lot of factors which if suitably analyzed, can help a company decide whether to diversify or not. It seems that cross selling can be a nice idea to see success, where one of them possesses high capital customers and another has more products to offer References – Grant Robert M. – Strategic Management 6th Edition Pg 393 http://www. mgmtguru. com/mgt499/TN8. htm http://faculty. haas. berkeley. edu/meghan/299/Case_analysis_Disney2. pdf Biles Lee, Julian Isaac, Tristan Sergio – Citigroup A paper submitted in partial fulfillment of the requirements for the course of Managerial Economics (Fall 2002)

Finding a Friend essays

Finding a Friend essays It was a hot and humid June day in Georgia; the kind of typical summer weather that leads to violent thunderstorms in the late afternoon. With the drought we had been experiencing, however, our last good rainfall was two months prior. I was pushing the speed limit, and then some, as I barreled down the road. Even with the windows of my car fully down, the hot air smacked my face like the heat of an oven. I was late, and I hate being late, especially when I first meet people. I was following the directions Amy had given me to her house, but when they called for me to turn off the main road onto a rutted dirt road, I hesitated. I stopped the car and did a double take between the directions and the street sign to make sure they were right. Everything looked okay, so I put up my windows, and proceeded down the dry dirt road at a much more leisurely pace, as to minimize the amount of dust I kicked up. I traveled down that road for about a mile, and when it curved to travel around a small lake, I saw what had to be her house. The only one on the road, cedar shingles, and a small pickup truck parked in the driveway. As I parked my car behind the pickup, and made my way up to the front porch, I heard a dog barking from the backyard. When I rang the bell, a teenage boy in a bathing suit, and still wet and dripping, greeted me. Is Amy here? I asked, but before he could reply, I heard Im up here quickly followed by her feet pounding down the stairs. She, too, looked like she had just finished swimming, wearing only a pair of shorts over her suit. Her hair was tied back attractively into a ponytail where the ends of it left a tiny rill of water down her shoulder. Hi, She said breathlessly as she bounced to a halt in front of me. ready? Oh, this is my brother Tim. She turned and pointed to the boy who greeted me at the door, I do hope she ...

MOVIE REFLECTIONS Essay Example | Topics and Well Written Essays - 1500 words

MOVIE REFLECTIONS - Essay Example Rochel on the other hand gets tired of her family pushing her to their tradition and moves out of their house only to see how the liberated women dance and sleep around with men they do not even know well. She returns to her family and continues with the matchmaking, unknowing that her Muslim friend helped slip her dream man’s resume to her aunt who was in charge of the finding her a husband. Consequently, the two women get married and they bear their own children. Their friendship continues and they still find time to fellowship with each other. The Muslim and Jewish traditions were strict in arranged marriages. Both parties did not have the right to choose the person they are going to marry because they have to honor their parents who worked hard to find the best partners for them while they were still young. However, in the film, some modifications were made in order to adapt to the modernization of cultures. When Nasira told his parents that she did not like the man who went to ask her hand in marriage, they tried to understand her and consider her feelings and choice. They waited for the right man to come along. Similarly in the Jewish tradition, marriages are arranged even while the parties are still unable to understand the concept of marriage so that when they meet for the engagement; that would most probably be the first time they are going to see each other. Before, they would not be able to say no to their parents because they do not like to shame their families. However, as portrayed in the film, the Jews have adjusted to the modern concept of freedom to choose. Matchmakers find probable prospects for the woman who is to be married and the family gives their blessings for a date until the woman is able to find the right man to marry. The strong Jewish family bond is used to manipulate an uncooperative daughter like Rochel. Her mother threatened her with her father’s health conditions

HPV and Oropharyngeal Cancer in Men Research Paper

HPV and Oropharyngeal Cancer in Men - Research Paper Example Seppa (2011) explains that though the virus was previously believed to infect women and not men, observations, in history, have indicated high rates of infection among men. This means that while the infection was previously ‘non-existent’ in men, or otherwise previously not detected in men, cases of viral infections have increasingly been reported among men to an extent that men are now equally vulnerable to the viral infection as women are. Further research has also proved that varieties of types of the HPV virus are sexually transmitted and hence the infection in men that occurs during contacts in sexual interactions. As a result, the viral infection in men is not a recent emergence, but has either been existed in history without being noticed, or has taken some time to rise from a zero prevalence rate to its current prevalence rate that equals the rate among women. The history of the relationship between HPV and Oropharyngeal Cancer in men has also been significantly reported with an increasing trend in men bellow fifty years of age. Marur et al. explains that the cancer has particularly been increasing among the category of men in the past years (2010). The authors particularly relate the cancer to â€Å"human papillomavirus 16 infection† (p. 781). ... Research developments that have revealed the extent of vulnerability of men with respect to Oropharyngeal cancer have also identified HPV as an increasingly developing risk factor towards Oropharyngeal cancer infections (D'Souza, G., & Dempsey, A. 2011). Statement of problem This paper seeks to discuss significant research and data that has been developed over HPV and Oropharyngeal Cancer in men with the aim of exploring HPV as a contemporary issue facing nurse practitioners and established relationship between HPV and Oropharyngeal Cancer in men. The paper will also research into the role of nurse practitioner with respect to HPV and Oropharyngeal Cancer in men. Literature review The general perception that has in the past existed that HPV infections are associated with women and not men is still felt as little research has been conducted to understand men’s opinions and knowledge over the infection. A research conducted by Brewer et al. indicated that a majority of men have not yet understood the relationship between HPV infections and cancer. In the research that sought to establish the perception among heterosexual men and homosexual men, the authors established that men are oblivious of the possible infections that are associated with HPV. Only about 40 percent of the respondents, for example, were aware that HPV could lead to genital warts. Similarly, less than a quarter of the respondents were aware that HPV could cause either anal cancer or oral cancer. There is therefore a high level of ignorance over the relationship between HPV and Oropharyngeal Cancer in men. Though a significant majority of the respondents associated sexual interactions with infections such as â€Å"genital warts and anal cancer,† they did not specifically identify the

A View from the Bridge Essay Example for Free

A View from the Bridge Essay Eddie Carbone, the protagonist of the play, is in many ways a tragic hero and like all tragic heroes has a fatal flaw. Eddie’s harmatia is his incestuous feelings for Catherine. Arthur Miller has used the character of Eddie as an everyman perhaps to show that any person can make mistakes with ones feelings. Through the character of Eddie we witness the downfall of a decent man who loses control of his actions.  In the early stages of the play, we see Eddie over protective of Catherine but possibly in a paternal way when he says ‘I don’t like the looks they’re giving youheads are turning like windmills’ although it is quite normal for a father to protect his daughter Eddie’s problem is really with how the men are looking at Catherine rather than her well beings. The reader is also made aware that Eddie has made a lot of sacrifices for Catherine ‘I took out my own mouth to give it to her’ clearly when it comes to his family Eddie puts other people before himself this is also evident as he allows Marco and Rodolfo, people he has never met before, to stay illegally at his home. Later in the play there are clues about his true feelings for example when Catherine lights Eddie’s cigar she does it eagerly saying ‘here! I’ll light it for you’ the cigar is a phallic image and hints Eddie’s subconscious desire for Catherine as it gives him unusual pleasure. Eddie is unaware of his attraction to Catherine so his feelings are manifested in hatred towards Marco and Rodolfo. Eddie’s dislike for Rodolfo is displayed almost immediately after they arrive as ‘he is coming more and more addressed to Marco only’ this suggests that Eddie has no intentions of getting to know Rodolfo as he feels threatened by him. Miller builds up the aggressive nature of Eddie’s behaviour and also how quickly he establishes how volatile he can be. In the middle of Rodolfo’s song the playwright shows us how unsettled Eddie is when the stage directions indicate that ‘Eddie rises and moves upstage’. When he interrupts Rodolfo he is very sharp. At no point does he use his name but instead calls him ‘kid’. Superficially it seems he is preventing him from singing for his own safety but already the reader is aware that there is something more bubbling under the surface, especially when Miller tells us that Eddie’s face is ‘puffed with trouble’. The shocking actions of Eddie when he kisses both Catherine and Rodolfo shows further evidence of their love for one another as Catherine screams ‘Eddie! Let go, ya hear me! I’ll kill you! Leggo of him’ here we can see that the love between Catherine and Rodolfo is much stronger than that of Eddie and Beatrice, and how it is taking over from Catherine’s affection for Eddie. At the beginning of ‘A View from the Bridge’ Eddie and Beatrice are presented as having a loving and close relationship. It is when in Act 4 Eddie is waiting for outside his apartment for Catherine and Rodolfo to arrive home that Beatrice is blunt with him and says ‘when am I gonna be a wife again, Eddie’ it shows us she doesnt feel like his wife because he is distracted by Catherine, it also suggests they dont sleep together as husband and wife. Beatrice is a good woman and a good wife. She tries to warn Eddie against his feelings for Catherine but it shows us that he cant do anything about them so therefore is basically doomed. At the end, there is reconciliation between Eddie and B when they come together and share their love with Eddies dying words ‘Then why – Oh, B!’ this is Eddies eventual realisation of his love for B. Eddie’s betrayal not only comes a shock to the audience but is incredibly ironic as in his previous dialogue Eddie retold the story of Vinny Bolzano and said to Catherine ‘ you think I’m blowing steam here’ this shows that Eddie thinks its unimaginable for someone to betray their own family. He gives his opinion and says ‘Him? You’ll never see him no more a guy do a thing like that? How’s he gonna show his face? Here Eddie is disgusted even by the consideration of telling on a fellow Italian. It also shows that he feels strongly about the ‘Italian law’ which makes it more surprising when he goes against it as it suggests that his incestuous feelings for Catherine turned him into a complete different person. Miller presents Eddie as a respectable image in the community, a husband and a guardian. Eddie feeling as a jealous lover leads him into conflict with his community. He placed his desires above family responsibilities. His respect and honour meant everything for him , but he was blinded by his love for Catherine, so everything else was forgotten. Eddie dies for, not that of the community values but for his own pride.

America Needs Preschool for All Children Essay -- Argumentative Persua

America Needs Preschool for All Children As you walk into the room, a pint-sized kid runs up to your legs and squeezes your knees. Squeals of delight bounce off the walls as kids boogie to Disney tunes, and another group is meticulously drawing pictures of rainbow colored snowmen. The faint smell of freshly baked chocolate chip cookies wafts through the room. Everywhere you look, there are smiles. Sounds great? Attending preschool is like running through a field of dreams. Unfortunately, not every child gets the opportunity to experience preschool. For low-income families, particularly single mothers, preschool is a huge financial burden. Despite what parents want for their children, it isn’t always a practical option; sometimes, the cost of enrolling their children outweighs the money earned at a job (Mason 46). Soon, mothers are sending their kids to preschool so they can work to make money to pay for preschool. Furthermore, without an education, parents are confined to minimum wage jobs with no hope of advancement (49). Where’s the incentive to work? Robin Mason describes one single mother’s motivation. For her, employment is more than just money; rather, it’s also a means to boost her self-esteem, gain financial independence, and set a positive example for her children. She emphasizes her responsibility to her children to keep a roof over their head, be a good mother, and choose a quality daycare (47). The value of preschool is often overlooked as parents consider it for its utilitarian purposes. Although most preschools do function as a daycare, the merits gained from an early education follow children throughout their entire lives. Children at this ripe age are eager to learn, excited about the buzzing world aroun... ...cial and cognitive skills suffer under the strain (195). But, there is hope: a loving, supportive environment that encourages children to grow into themselves. Preschool. Government programs are in place to help low-income families offset the costs, and national agencies provide multidimensional support for preschoolers and their families. Seven hours in a classroom doesn’t fix the problems at home. Rather, these programs are designed to help low-income families through a multi-faceted approach, attacking several issues in one mighty blow (Olson, Ceballo, and Park 427). These programs offer a variety of resources, including parenting classes, stress management courses, family counseling, and nutrition education. Through these programs, the entire community is assuming responsibility for taking care of its children. After all, it takes a village to raise a child. America Needs Preschool for All Children Essay -- Argumentative Persua America Needs Preschool for All Children As you walk into the room, a pint-sized kid runs up to your legs and squeezes your knees. Squeals of delight bounce off the walls as kids boogie to Disney tunes, and another group is meticulously drawing pictures of rainbow colored snowmen. The faint smell of freshly baked chocolate chip cookies wafts through the room. Everywhere you look, there are smiles. Sounds great? Attending preschool is like running through a field of dreams. Unfortunately, not every child gets the opportunity to experience preschool. For low-income families, particularly single mothers, preschool is a huge financial burden. Despite what parents want for their children, it isn’t always a practical option; sometimes, the cost of enrolling their children outweighs the money earned at a job (Mason 46). Soon, mothers are sending their kids to preschool so they can work to make money to pay for preschool. Furthermore, without an education, parents are confined to minimum wage jobs with no hope of advancement (49). Where’s the incentive to work? Robin Mason describes one single mother’s motivation. For her, employment is more than just money; rather, it’s also a means to boost her self-esteem, gain financial independence, and set a positive example for her children. She emphasizes her responsibility to her children to keep a roof over their head, be a good mother, and choose a quality daycare (47). The value of preschool is often overlooked as parents consider it for its utilitarian purposes. Although most preschools do function as a daycare, the merits gained from an early education follow children throughout their entire lives. Children at this ripe age are eager to learn, excited about the buzzing world aroun... ...cial and cognitive skills suffer under the strain (195). But, there is hope: a loving, supportive environment that encourages children to grow into themselves. Preschool. Government programs are in place to help low-income families offset the costs, and national agencies provide multidimensional support for preschoolers and their families. Seven hours in a classroom doesn’t fix the problems at home. Rather, these programs are designed to help low-income families through a multi-faceted approach, attacking several issues in one mighty blow (Olson, Ceballo, and Park 427). These programs offer a variety of resources, including parenting classes, stress management courses, family counseling, and nutrition education. Through these programs, the entire community is assuming responsibility for taking care of its children. After all, it takes a village to raise a child.

Marketing Homework Paper

Although Amazon.com provides a wide range of services ranging from electronics to  apparels it continues to be recognized as an online bookstore. Amazon.com was a pioneer e-  commerce company established in late 1990’s; soon after its launch it became instantly  popular as a n online bookstore. Amazon’s popularity as a bookstore has put it in direct  competition with Barnes & Nobles, an old and a reputed name in book trade. Barnes & Nobles started out as small book shop in Wheaton Illinois way back in 1917.  During 1970’s Barnes & Nobles became the first American bookseller to advertise on TV and  by 1987 it had acquired the largest network of stores across the U.S.A. Barnesandnobles.com  the Barnes & Nobles e-commerce portal was established in late 1990’s at about same time as  Amazon.com (Barnesandnobles.com). Consumer profile and what influences each category of consumers  Based on customer preferences to shop from Amazon or Barnes & Nobles, several customer  profiles can be identified. Those who prefer Barnes & Noble are serious book readers who  are looking for an unconventional title, students of university prefer Barnes & Nobles  because of its reputation for maintaining an excellent inventory of college books and  moreover the bookstore is popular for its highly knowledgeable staff. Some people distrust e-  commerce so it is difficult for them to trust a company which exists only on internet, thusBarnes & Nobles is capable of winning consumer faith due to its physical presence in form of  stores at the same times it has a full-fledged internet website. Since Barnes & Nobles is an  old and established brand a greater percentage of older people over the age of 35 prefer to  buy from it. Amazon.com offers more products and services as compared to Barnes & Nobles which only  sells Books, magazines, music, DVD’s and computer games. Thus most people who shop on  Amazon are comfortable with e-commerce and use e-commerce for most of their shopping  needs. Amazon offers a range of incentives to lure customers such services include free and  free e-cards which customers can send out to their friends. Amazon pioneered the  implementation of the concept of purchaser’s community which allows consumers to interact  with other consumers who have purchased a similar product, thus facilitating exchange of  opinion among customers. Read also  Homework Solutions – Chapter 3 Amazon is an ideal destination for most young buyers who prefer  portal for the wide range of innovative products and services it offers ranging from exclusive  electronics to gift items and apparels. Amazon has superior search engine which integrates  with Google, thus a person looking for a certain book title will get the topmost listing to  Amazon straight to the page associated with the books title. This superior search feature has  made Amazon popular among avid internet users.  Consumer behavior and how it effects e-commerce  Ideally a consumer undergoes six stages of buying process which are (udel.edu)  Problem recognition (awareness of need) Information search Evaluation of alternatives Purchase decision Purchase Post purchase evaluation. The buying process begins with need recognition wherein the consumer recognizes the lack  of certain commodity. Once a need is established the consumer embarks on an information  search in order to learn about the object of desire and where and how to acquire it. The  information search provides the consumer with knowledge of alternative ways which he can  use to acquire the product. Consumer then evaluates each alternative in turn and decides upon  one alternative thus leading to a purchase decision. Consumer then purchases the commodity  and progresses to the consecutive stage of post purchase evaluation wherein the consumers  realizes whether or not he is satisfied with the purchase. Modern marketing approach is intends to create a need for a product. Most promotions and  marketing programmes are designed to create a need. When exposed to modern promotional  materials the consumer is sparked with a desire to posses the commodity. Websites of Barnes  & Nobles and Amazon are designed to inform customers of new offerings and thereby create  a need. Ecommerce sites provide consumers an environment for conducting an information  search and consumers get to thoroughly evaluate the alternatives prior to making a purchase  decision. Values and benefits offered by Barnes & Nobles and Amazon.com  Barnes & Nobles and Amazon manage to score same where pricing is concerned a search for Wilbur Smiths novel â€Å"River God† on both the sites yielded the low priced edition at $7.95.  Barnes & Nobles manages to provide larger collection owing to its own publications and  strategic links with dealers of rare, out of print and used books. Both sites provide free  delivery for orders of $25 and more to most U.S addresses under their Fast and Free delivery  scheme. Bothe companies offer a phone based customer service through their call centre. Amazon sells certain exclusive range of products under its own brand name such as the  Amazon kindle book reader and a Wi-Fi enabled SD card. Websites of both the companies  contain the book reviews by authors and other consumers which enriches the buying  experience. The sites contain special sections dedicated to popular books or movies such as  the Harry Potter. Thus the ecommerce sites are designed to create a long term relationship  with the customer. References Udel.edu   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From http://www.udel.edu/alex/chapt6.html#stages Barnes & Nobles Amazon.com   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From   www.amazon.com               

Rhetoric Essay - 1230 Words

Akinyemi Adebayo Mrs. Crocco AP: English 13 December 2012 Does Narrative of the Life of Frederick Douglass appeal to pathos, logos, or ethos? The Narrative of the Life of Frederick Douglass is an autobiography in which Mr. Douglass tells his life story. He was born into slavery and experienced many harsh realities that shaped his life. Frederick Douglass was a free black man at the time in which he told this story. He is writing to his audience to inform them about slavery. His claim is that slavery is bad and must be stopped. His experiences help form his rhetoric as a credible speaker; His use of pathos truly develops the negative emotional and physical aspects of slavery on slaves. Throughout Frederick Douglass experienced many†¦show more content†¦Frederick Douglass was furious with the way she was treated. She was old and feeble; instead of putting her out of her misery they thought it would be appropriate to put her in hut in the mountains. â€Å"They took her to the woods, built her a little hut, put up a little mud-chimney , and then made her welcome to the privilege of supporting herself there in perfect loneliness; thus virtually turning her out to die!†(29) The sentence creates an angry tone towards the slave owners. The commas build up all the anger Frederick Douglass has, then it is let out with the last statement. He is furious with how the slave owners treated his grandma. Did they think that she could support herself? This only supports his claim. The pathos is seen here through his syntax. His grandma is old and lonely. She has no one to help her. â€Å"She stands-she sits-she staggers-she falls-she groans-she dies.†(29) Douglass use of repetition shows a negative tone. His grandma is old and in pain. She has nothing to live for. Her life consists of her having to struggle through daily life to do things. In a perfect world she should had been killed, but she is left to suffer. His grandma’s experience shows the emotional effects of slavery. He is able to support his patho s by using tone. His angry tone expresses his hatred for slavery, because there are no happy endings forShow MoreRelatedRhetoric and Argument Essays1334 Words   |  6 PagesENG122: Composition II An Introduction to Argument English 122: Composition II An Introduction to Argument Argument and Rhetoric An argument can take many forms. It is, at its root, a method for communicating a singular position with evidence, logic, and persuasion. There are essential elements to all valid arguments, though they may take different forms. 1. Claim 2. Evidence 3. Counterargument 4. Rebuttal A successful argument depends upon the delicate balance between these elements. 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