Coca-Cola in India Case Study Example | Topics and Well Written Essays - 500 words

coca plant- grass in India - Case Study ExampleCokes initial response to the allegations that were brought against it by the Indian state could easily be defined as combative. As such, a combative response to such allegations hardly ever proves to be effective as it oftentimes appears that the house is attempting to hide something rather than engaging actively to ameliorate the problem. Some of these dismissive/combative responses from coca plant Cola I have included belowThis is perhaps the most salient of the questions due to the fact that coca Cola has an uphill battle on its hands with relations to public relations in India. Firstly, the federation should continue to invest in the environmental infrastructure that shows the company has made a firm and keep commitment to utilizing the resources of the host country in a responsible manner.Respecting India by being a good and fair steward of the resources exhibited therein would necessarily be a primary item that Coke essentia l change in order to have an opportunity to regain lost market share. Similarly, refraining from participating in culturally insensitive displays such as the nonpareil that Coke engaged upon by sending the Coca Cola samples off to laboratories in England to be tested rather than in India is another important step.Similarly, Coca Cola will need to be mindful of the actions of its supply chain members as any one of these can negatively tarnish the image of the company. Furthermore, Coca Cola must cease and desist mental synthesis bottling operations in areas that are prone to any level of desertification.Additionally, Coca Cola must be much faster in response to such a type of criticism in the future. By actively confronting an issue and working to fix whatever failings the firm might have, the level of customer self-confidence is more or less retained. Similarly, focusing too heavily on the changes rather than actively pursue to win back consumer